American Pride Rental Equipment & Sales is a locally and privately owned equipment rental and sales company based in Sarasota, Florida. The company was established in 2011 by John Castoro, who previously owned ASAP Rental, with the goal of providing professional-grade equipment backed by strong customer service and industry expertise. Its team includes experienced rental-industry professionals serving contractors, landscapers, businesses, and homeowners throughout Sarasota and surrounding Southwest Florida communities.

American Pride provides a comprehensive range of services including equipment and tool rentals, new and used equipment sales, replacement parts, repairs, fleet servicing, and contractor supplies. Its rental fleet covers earthmoving equipment, aerial work platforms, forklifts, compaction equipment, concrete and masonry equipment, landscaping equipment, generators, trailers, demolition tools, and more. Pickup and delivery services are also available.

The company positions itself as a one-stop equipment resource for the Sarasota and Manatee County markets. Customers can reserve rental equipment online 24/7, purchase new and used machinery, obtain parts and supplies, and have equipment professionally serviced. American Pride emphasizes quality name-brand equipment, knowledgeable support, competitive pricing, and convenient service for projects of all sizes.